MONTH 3 · 10 OCT

AI for Business Owners & Entrepreneurs

Use AI to grow revenue, cut costs, improve customer experience, and save time.

Apply for this course AI Academy Overview

Who it's for

Startup founders
Small business owners
CEOs and managers
Consultants
Freelancers
Agency owners
Retail business owners
Service providers

What you'll achieve

By the end of this course you will leave with practical AI systems you can put to work immediately to improve how your business performs. This is not theory. These are tools you can deploy this week.

Course format

12 modules · beginner level · no coding required. Every module ends with something you can implement in your own business straight away. The first three modules cover the shared AI Foundation through a business lens.

Modules

12 live sessions with hands-on practice

Module 1

AI for Business Fundamentals

Get a clear-eyed view of what AI can and cannot do for a business right now.

You'll cover:

What AI realistically does for a business todayThe four big levers: time, cost, revenue, and customer experienceCommon myths and sensible expectationsA simple framework for spotting AI opportunities

By the end: Identify where AI can help your business.

Module 2

AI Strategy for Small Businesses

Turn opportunity into a plan with a clear budget and timeline.

You'll cover:

Auditing your business for AI opportunitiesPrioritising by impact versus effortBudgeting: free vs paid tools and how to think about ROIBuilding a 90-day AI adoption plan

By the end: Leave with a concrete AI strategy for your business.

Module 3

AI for Customer Service

Respond to customers faster and more consistently without growing your team.

You'll cover:

AI chatbots and FAQ assistants, including on WhatsAppDrafting fast, on-brand customer repliesHandling reviews and complaints with careChoosing and setting up the right tools

By the end: Deliver quicker, more consistent customer support.

Module 4

AI for Marketing

Run sharper marketing with far less effort.

You'll cover:

Campaign ideas, positioning, and messagingWriting email and advertising copyMarket and competitor researchThe basics of personalisation

By the end: Market more effectively in less time.

Module 5

AI for Sales

Shorten your sales cycle and never let a follow-up slip.

You'll cover:

Researching and qualifying leadsPersonalised outreach and timely follow-upsDrafting proposals and quotesObjection handling and call preparation

By the end: Close more deals, faster.

Module 6

AI for Social Media

Stay consistent online without burning out.

You'll cover:

Content calendars and post generationCaptions, hashtags, and repurposing one idea everywhereCreating images and short videosScheduling tools that keep you on track

By the end: Keep a consistent social presence sustainably.

Module 7

AI for Content Creation

Produce more content while protecting your quality and your brand voice.

You'll cover:

Blogs, newsletters, scripts, and product descriptionsKeeping a consistent brand voiceRepurposing content across formatsQuality control and fact-checking

By the end: Scale content without sacrificing quality.

Module 8

AI for Operations

Smooth out the day-to-day running of your business.

You'll cover:

SOPs, checklists, and documentationMeeting notes and summariesInventory and scheduling supportVendor and supplier communication

By the end: Run smoother daily operations.

Module 9

AI for Finance

Get more clarity on your numbers and the questions to ask about them.

You'll cover:

Drafting and understanding invoices and quotesExpense categorisation and simple bookkeeping helpCash-flow scenarios and basic forecastingReading reports and asking better questions

By the end: Understand your finances more clearly. (This module is educational, not professional financial or accounting advice.)

Module 10

AI for HR

Hire and onboard more efficiently with AI support.

You'll cover:

Writing job descriptions and screening questionsShortlisting support and interview preparationOnboarding materials and policiesCreating staff training content

By the end: Make hiring and onboarding faster and fairer.

Module 11

AI Workflow Automation

Take one repetitive process off your plate completely.

You'll cover:

Mapping a repetitive business processConnecting tools (Zapier, Make) with AI stepsAutomating quotes, reminders, and reportsMeasuring the time you save

By the end: Automate at least one full business workflow.

Module 12

Building an AI-First Business

Pull it all together into a business that runs on AI by design.

You'll cover:

Designing processes with AI from the startBuilding an internal AI toolkit and team habitsData, privacy, and customer trustA roadmap for scaling with AI

By the end: Leave with a plan to make AI core to how your business runs.

Capstone project

Implement one AI system in your business, in support, marketing, operations, or automation, and report the result to the cohort: what you built, what it changed, and what's next.

Where this leads next

Go deeper with the AI Automation and AI Builder tracks, and explore Enterprise AI for those scaling up.

Ready to grow your business with AI?

Applications open for AI Academy Month 3. 10 Oct – 10 Nov 2026.

Apply for AI for Business